Trends in consumer segmentation
| Contribuinte(s) |
Thyne, Maree Deans, Kenneth |
|---|---|
| Data(s) |
01/01/2007
|
| Resumo |
This paper reviews academic and practitioner literature to identify some of the emerging trends in consumer segmentation. Our review suggests that a number of specialised segmentations have recently emerged, each utilising different techniques, methodologies and data inputs relevant to their respective strategic intent.<br /> |
| Identificador | |
| Idioma(s) |
eng |
| Publicador |
University of Otago, School of Business, Dept. of Marketing |
| Relação |
http://dro.deakin.edu.au/eserv/DU:30008117/ringer-trendsinconsumer-2007.pdf http://eprints.vu.edu.au/874/1/Trends_in_Consumer_Segmentation-Final.pdf |
| Direitos |
2007 |
| Tipo |
Conference Paper |
