Evaluating sport club board performance : a customer perspective
Contribuinte(s) |
Thyne, Maree Deans, Kenneth R. Gnoth, Juergen |
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Data(s) |
01/01/2007
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Resumo |
Customers are overlooked often as a stakeholder group when it comes to assessing board performance. To gain insight into the factors that affect customer perceptions of non-profit board performance, over 20,000 members from 14 different professional, non-profit sporting clubs were surveyed. The results suggest that sporting club boards are evaluated primarily in line with perceptions specifically related to their administrative effectiveness, although the on-field performance of the team is a contributing and correlated factor. Board performance and on -field performance perceptions were both direct contributors to overall member satisfaction, with board performance being the stronger. Perceptions of board performance are clearly worth managing in a holistic manner.<br /> |
Identificador | |
Idioma(s) |
eng |
Publicador |
University of Otago, School of Business, Dept. of Marketing |
Relação |
http://dro.deakin.edu.au/eserv/DU:30008076/mcdonald-evaluatingsportclub-2007.pdf http://smib.vuw.ac.nz:8081/WWW/ANZMAC2007/papers/McDonald_1.pdf |
Direitos |
2007, The authors |
Tipo |
Conference Paper |