An Australian perspective on the relationships between standardisation of the retail offer, the retail brand and organisational performance
| Contribuinte(s) |
Spotts, Harlan E. Meadow, H. Lee Smith, Scott M. |
|---|---|
| Data(s) |
01/01/2001
|
| Identificador | |
| Idioma(s) |
eng |
| Publicador |
Academy of Marketing Science |
| Relação |
http://dro.deakin.edu.au/eserv/DU:30006243/bridson-anaustralian-2001.pdf |
| Direitos |
2001, Academy of Marketing Science |
| Tipo |
Conference Paper |
