Consumer traits: an investigation of influences
| Contribuinte(s) |
Ali, Yunus van Dessel, Maria |
|---|---|
| Data(s) |
01/01/2006
|
| Resumo |
This study uses a hierarchical approach to build a model of the relationships between Consumer Need for Uniqueness (CNFU), Consumer Novelty Seeking (CNS), and a behavioural outcome, media consumption and information exposure. The study finds that those consumers who have a need for uniqueness are high in consumer novelty seeking tendencies. Subsequently, these consumers are found to have higher information exposure by consuming more media.<br /> |
| Identificador | |
| Idioma(s) |
eng |
| Publicador |
Queensland University of Technology, School of Advertising, Marketing and Public Relations |
| Relação |
http://dro.deakin.edu.au/eserv/DU:30006115/adam-consumertraits-2006.pdf http://smib.vuw.ac.nz:8081/WWW/ANZMAC2006/documents/Stella_Jason.pdf |
| Direitos |
2006, ANZMAC |
| Tipo |
Conference Paper |
