New product development process in the Australian grocery market
Contribuinte(s) |
Keating, Robert J |
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Data(s) |
01/01/2005
|
Resumo |
This paper examines the new product development processes in the Australian grocery market and provides a new product development process that can be applied to large, medium and small grocery organisations. The research findings highlight the importance of senior management support during the new product development process. This support is a key factor in the performance of the new product development activity and the proposed new product development process for Australian grocery organisations emphasises senior management's role as a key element in the new product development process.<br /> |
Identificador | |
Idioma(s) |
eng |
Publicador |
[AGB and IALBSS] |
Relação |
http://dro.deakin.edu.au/eserv/DU:30005832/n20051331.pdf http://dro.deakin.edu.au/eserv/DU:30005832/soldatos-newproductdevelopment-2005.pdf |
Tipo |
Conference Paper |