eCommerce for owner-operated restaurants : an exploratory study
Contribuinte(s) |
[Unknown] |
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Data(s) |
01/01/2001
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Resumo |
This paper reports the findings of an exploratory study of eCommerce adoption by owner-operated restaurants in Melbourne. The study included interviews with 22 owner/managers of small restaurants and 4 restaurant industry association representatives. We discuss the eCommerce applications that are currently being used in the Melbourne restaurant industry and the attitudes and experiences of owner-operators related to eCommerce. We explore the reasons for the slow uptake of eCommerce in the restaurant industry and the competitive structure of the industry<br />in which owner-managed restaurants operate.<br /> |
Identificador | |
Idioma(s) |
eng |
Publicador |
[CollECTeR] |
Palavras-Chave | #restaurant industry #ecommerce #small to medium sized enterprises (SMEs) |
Tipo |
Conference Paper |