Engagement and retention of participants in a physical activity website
Data(s) |
01/01/2005
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Resumo |
<b>Background</b>: Websites have the potential to deliver enhanced versions of targeted and tailored physical activity programs to large numbers of participants. We describe participant engagement and retention with a stage-based physical activity website in a workplace setting. <b>Methods</b>: We analyzed data from participants in the website condition of a randomized trial designed to test the efficacy of a print- vs. website-delivered intervention. They received four stage-targeted e-mails over 8 weeks, with hyperlinks to the website. Both objective and self-reported website use data were collected and analyzed. <b>Results</b>: Overall, 327 were randomized to the website condition and 250 (76%) completed the follow-up survey. Forty-six percent (n = 152) visited the website over the trial period. A total of 4,114 hits to the website were recorded. Participants who entered the site spent on average 9 min per visit and viewed 18 pages. Website use declined over time; 77% of all visits followed the first e-mail. <b>Conclusions</b>: Limited website engagement, despite the perceived usefulness of the materials, demonstrates possible constraints on the use of e-mails and websites in delivering health behavior change programs. In the often-cluttered information environment of workplaces, issues of engagement and retention in website-delivered programs require attention.<br /> |
Identificador | |
Idioma(s) |
eng |
Publicador |
Academic Press |
Relação |
http://dro.deakin.edu.au/eserv/DU:30004103/n20062125.pdf http://dx.doi.org/10.1016/j.ypmed.2004.05.002 |
Direitos |
2004, The Institute For Cancer Prevention and Elsevier Inc. |
Palavras-Chave | #process evaluation #workplace #internet #health behavior #transtheoretical model |
Tipo |
Journal Article |