Why new products fail: lessons from the Australian Grocery Market
| Data(s) |
01/01/2006
|
|---|---|
| Resumo |
The purpose of this paper is to identify contributing factors to new product development failure in the Australian grocery organisations and explain the main reasons for new product failure. The paper also examines key success measures for new products.<br /> |
| Identificador | |
| Idioma(s) |
eng |
| Publicador |
Slovak University of Technology |
| Relação |
http://dro.deakin.edu.au/eserv/DU:30003938/n20061351.pdf http://pathfinda.com/why_new_products_fail.cfm |
| Tipo |
Journal Article |
