The research buyer's perspective of market research effectiveness
| Data(s) |
01/06/2006
|
|---|---|
| Identificador | |
| Idioma(s) |
eng |
| Publicador |
Australian Market & Social Research Society |
| Relação |
http://dro.deakin.edu.au/eserv/DU:30003520/bednall-theresearchbuyers-2006.pdf |
| Direitos |
2006, Australian Market & Social Research Society |
| Palavras-Chave | #market research #performance #research buyer #strategic type #Miles and Snow #porter #customer insights #effectiveness |
| Tipo |
Journal Article |
