Relating on-field performance to paid football club membership
| Data(s) |
01/10/2005
|
|---|---|
| Resumo |
An empirical investigation based on seven years’ data for a professional football league finds that on-field performance bears little relation to the number of paid members or season ticket holders for the clubs.<br /> |
| Identificador | |
| Idioma(s) |
eng |
| Publicador |
International Marketing Reports |
| Relação |
http://dro.deakin.edu.au/eserv/DU:30003248/n20051165.pdf http://search.ebscohost.com/login.aspx?direct=true&db=s3h&AN=20997475&site=ehost-live |
| Direitos |
2005, International journal of sports marketing & sponsorship |
| Palavras-Chave | #on-field performance #sporting clubs #members |
| Tipo |
Journal Article |
