Conceptualising brand salience using memory theory
| Data(s) |
01/11/2003
|
|---|---|
| Identificador | |
| Idioma(s) |
eng |
| Publicador |
Market Research Society of Australia |
| Relação |
http://dro.deakin.edu.au/eserv/DU:30002184/n20030851.pdf http://www.google.com/url?sa=t&source=web&ct=res&cd=2&url=http%3A%2F%2Fwww.mrsa.com.au%2Findex.cfm%3Fa%3Ddetail%26eid%3D31%26id%3D128&ei=OmqPScS8Lo_JkAXDwvGqDA&usg=AFQjCNEaNnWok7Fy0MJ2mAkdXAMTxdI7ow&sig2=K8AFs5knZwMzDPNNJpTWlw |
| Direitos |
2003 |
| Tipo |
Journal Article |
