Why women shop : secrets revealed


Autoria(s): Minahan, Stella; Beverland, Michael
Data(s)

01/01/2005

Resumo

This book is dedicated to women who shop. All retailers and the many industries associated with retail will gain useful knowledge from this book. It will also provide enlightenment for women themselves and their partners who are fascinated by the compulsion to shop. Minahan at Deakin Uni, Vic and Beverland at Uni of Melbourne, Vic. <br />

Identificador

http://hdl.handle.net/10536/DRO/DU:30000407

Idioma(s)

eng

Publicador

John Wiley & Sons

Relação

http://dro.deakin.edu.au/eserv/DU:30000407/minahan-whywomenshop-2005.pdf

Direitos

2005, John Wiley & Sons

Palavras-Chave #Women consumers #Consumer behavior
Tipo

Book