Global, local, or regional? The locus of MNE strategies
Data(s) |
2016
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Resumo |
This paper provides an overview of the main insights arising from the ‘regional strategy’ literature. It also develops the contours of a new, rich research agenda for future international strategy scholarship, whereby the region should be introduced as an explicit, third geographic level of analysis, in addition to the country-level and the global level. Regional strategy analysis requires a fundamental rethink of mainstream theories in the international strategy sphere. This rethink involves, inter alia, internalization theory, with its resource-based view and transaction cost economics components, as well as the integration (I) – national responsiveness (NR) framework. |
Formato |
text |
Identificador |
http://centaur.reading.ac.uk/59133/3/JMS-P-CP-CGA-AV-26-11-2015.pdf Verbeke, A. <http://centaur.reading.ac.uk/view/creators/90005588.html> and Geisler Asmussen, C. (2016) Global, local, or regional? The locus of MNE strategies. Journal of Management Studies. ISSN 1467-6486 doi: 10.1111/joms.12190 <http://dx.doi.org/10.1111/joms.12190> |
Idioma(s) |
en |
Publicador |
Wiley-Blackwell |
Relação |
http://centaur.reading.ac.uk/59133/ creatorInternal Verbeke, Alain 10.1111/joms.12190 |
Tipo |
Article PeerReviewed |