A cross valıdatıon of consumer-based brand equıty (cbbe): drıvıng customer equıty ın retaıl brands
| Data(s) |
2016
|
|---|---|
| Formato |
text |
| Identificador |
http://centaur.reading.ac.uk/52312/1/Consumer%20Based%20Brand%20Equity-Sept.%202014.doc Çifci, S., Ekinci, Y. <http://centaur.reading.ac.uk/view/creators/90005944.html>, Whyatt, G., Japutra, A., Molinillo, S. and Siala, H. (2016) A cross valıdatıon of consumer-based brand equıty (cbbe): drıvıng customer equıty ın retaıl brands. Journal of Business Research. ISSN 0148-2963 (In Press) |
| Idioma(s) |
en |
| Publicador |
Elsevier |
| Relação |
http://centaur.reading.ac.uk/52312/ creatorInternal Ekinci, Yuksel |
| Tipo |
Article PeerReviewed |
