Conceptualizing design

Companies are becoming increasingly dependent on the productivity of their knowledge workers in comparison to manual workers (Ramírez and Nembhard 2004, p.602). Practitioners, researchers or commentators do not consistently conceptualize design (Love 2000, p.295; Pugh 1990, p.65). There is a need to not only rethink design processes and practices but also to re-consider design conceptualization that underpins processes and practices. The aim is to develop a clear understanding of design as conceptualized in the literatures from construction design, design management, design productivity, design practices and the process of design. The objective is to review how researchers have conceptualized design.