La construcción de sentido del inicio de un cambio estratégico en las organizaciones: el caso de la Universidad del Rosario
Contribuinte(s) |
Sanabria Rangel, José Mauricio |
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Data(s) |
12/10/2012
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Resumo |
A través de un caso de estudio se explora cómo la construcción de sentido de un grupo de directivos, bajo una misma inspiración, generó el inicio de un cambio estratégico en una prestigiosa y reconocida universidad colombiana, la Universidad del Rosario. Una institución que en un momento determinado notó que estaba siendo percibida dentro del sector de la educación superior como pequeña, estática en el avance de algunas disciplinas del conocimiento y conservadora; en otras palabras, que estaba perdiendo el reconocimiento que usualmente la había acompañado. A través del estudio de este caso se utilizó la técnica de análisis de discurso para comprender la construcción de sentido del inicio de un cambio estratégico en las organizaciones. Esta técnica permitió analizar la información cualitativa derivada de las entrevistas que se realizaron en profundidad a la cúpula de directivos de la institución y a algunos destacados representantes del sector de la Educación Superior en Colombia. Los resultados sugieren que se hicieron presentes, efectivamente, algunas condiciones específicas que marcaron el inicio de un cambio estratégico en la institución y un viraje en su identidad e imagen. Hechos que se sustentaron en los miembros de un equipo que procuró interpretar y comprender los cambios existentes en el entorno global y local, y asimilar, igualmente, algunos destacados retos que se planteaban por aquella época, al interior de la propia Universidad Centro de Estudios Empresariales para la Perdurabilidad |
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application/pdf |
Identificador | |
Idioma(s) |
spa |
Publicador |
Facultad de administración |
Direitos |
info:eu-repo/semantics/closedAccess |
Fonte |
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Palavras-Chave | #PLANIFICACIÓN ESTRATÉGICA #TOMA DE DECISIONES #ADMINISTRACION DE EMPRESAS |
Tipo |
info:eu-repo/semantics/masterThesis info:eu-repo/semantics/acceptedVersion |