Market Orientation and Organisational Performance of Nonprofit Organizations in Kerala


Autoria(s): Renjini, D; Mary, Joseph T
Data(s)

18/11/2014

18/11/2014

18/11/2014

Resumo

This study is the concentrates different nature and practice of Marketing in nonprofit organization.How market indication can contribute the organizational performance of nonprofit organizations.

PhD

School of Management Studies Cochin University of Science & Technology

Identificador

http://dyuthi.cusat.ac.in/purl/4902

Idioma(s)

en

Palavras-Chave #Organizational performance #Nonprofit organizations #Organizational Innovations #Kaiser-Meyer-Olkin Measure #Market Orientation
Tipo

Thesis