Social Stratification and Consumer Behaviour in Kerala-A Study with Special Reference to Consumer Durables
| Data(s) |
10/12/2010
10/12/2010
29/12/1993
|
|---|---|
| Resumo |
Department of Applied Economics, Cochin University of Science and Technology |
| Identificador | |
| Idioma(s) |
en |
| Publicador |
Cochin University of Science and Technology |
| Palavras-Chave | #Consumer Behaviour #Consumer Durables #Information Search #Risk #Dissonance #Purchase Motives #Stratification #Marketing |
| Tipo |
Thesis |
