Measuring Shared Value: How to Unlock Value by Linking Social and Business Results


Autoria(s): Michael E. Porter, Greg Hills, Marc Pfitzer, Sonja Patscheke y Elizabeth Hawkins
Data(s)

28/11/2014

28/11/2014

2011

Resumo

Competitividad y valor compartido

"The genesis of this article occurred at the FSG-hosted Shared Value Summit in Cambridge, Massachusetts in June 2011 where sixty company representatives and co-authors of the Harvard Business Review article ""Creating Shared Value,"" Michael E. Porter and Mark Kramer, identified measurement as a key driver of shared value adoption. Nestlé, Intel, InterContinental Hotels Group, and the Rockefeller Foundation committed to work with and support FSG in developing this article on measuring shared value. Insights were drawn from a systematic literature review, in-depth interviews with featured companies, and FSG's work on shared value with dozens of corporations."

Valor compartido

Identificador

http://hdl.handle.net/11520/1416

Direitos

Todos los derechos reservados Cámara de Comercio de Bogotá

Palavras-Chave #Clúster