The Role of Content Marketing in Company Branding


Autoria(s): Myllys, Jemina
Data(s)

21/01/2016

21/01/2016

2016

Resumo

The purpose of this study is to provide a deep understanding of the concept of content marketing in relation to company branding.

Identificador

http://www.doria.fi/handle/10024/119947

URN:NBN:fi-fe201601213460

Idioma(s)

en

Palavras-Chave #content marketing #sisältömarkkinointi #branding #brändin hallinta #marketing #markkinointi
Tipo

Bachelor's thesis

Kandityö