Effectiveness of international advertising : Perceptions of Finnish students on standardised and localised TV advertisements

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Autoria(s): Nännimäinen, Heli

Data(s)	25/09/2015 25/09/2015 2005
Identificador	1468876 http://www.doria.fi/handle/10024/115098 URN:NBN:fi-fe2015091812021
Idioma(s)	en