EXPLORING THE IMPACT OF CELEBRITY ENDORSEMENT AND PRODUCT CLASS INVOLVEMENT ON ADVERTISING EFFECTIVENESS: An eye-tracking approach

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Autoria(s): Eskola, Juha

Data(s)	21/09/2015 21/09/2015 21/09/2015
Identificador	http://www.doria.fi/handle/10024/113874 URN:NBN:fi-fe2015092113614
Idioma(s)	en