ERP Systems: Marketing to Finnish Small and Medium Sized Enterprises
| Data(s) |
22/01/2014
22/01/2014
2014
|
|---|---|
| Resumo |
This paper takes a fresh approach to ERP projects by examining the upstream organizations and their sales and marketing processes. |
| Identificador |
http://www.doria.fi/handle/10024/94361 URN:NBN:fi-fe201401221224 |
| Idioma(s) |
en |
| Palavras-Chave | #ERP #Marketing #SME #Software marketing #Toiminnanohjausjärjestelmät #Markkinointi #PK-yritykset #Ohjelmistomarkkioninti |
| Tipo |
Bachelor's thesis Kandityö |
