Gestão das inovações incrementais, o caso Omeprazola


Autoria(s): Lourenço,Alexandre Lopes; Lira,Luiz Marcelo; Carvalho,Denise Pires de; Melo,Paulo de Assis; Cláudio-da-Silva,Tereza Sollero
Data(s)

01/01/2010

Resumo

Our report shows the strategies adopted by pharmaceutical industry in the development of incremental innovations, through the development carried out after the launch of omeprazole. Some improvements are really necessary and others are used only as a market strategy and evergreening.

Formato

text/html

Identificador

http://www.scielo.br/scielo.php?script=sci_arttext&pid=S0100-40422010000400044

Idioma(s)

pt

Publicador

Sociedade Brasileira de Química

Fonte

Química Nova v.33 n.4 2010

Palavras-Chave #incremetal innovation #omeprazole #patent
Tipo

journal article