Customer Retention in a Health Club
| Data(s) |
23/01/2008
23/01/2008
23/01/2008
|
|---|---|
| Resumo |
The objective of this study was to resolve how a privately owned health club can retain their existing customers. It was also resolved why there is a need for customer retention in general, and what the constructs leading to retention are. In addition, the relationship between customer satisfaction and customer retention was studied and discussed. |
| Identificador |
http://www.doria.fi/handle/10024/35933 URN:NBN:fi-fe200801221034 |
| Idioma(s) |
en |
| Palavras-Chave | #Customer retention, customer satisfaction, competitive advantage, asiakassitouttaminen, asiakastyytyväisyys, kilpailuetu |
| Tipo |
Bachelor's thesis Kandityö |
