The Internet as an enhancer of the consumers' empowerment - A power to be managed by online firms?


Autoria(s): Rodríguez Ardura, Inma; Martínez, F. José; Meseguer Artola, Antoni
Contribuinte(s)

Observatory of the New Economy. ONE

Data(s)

15/05/2014

Resumo

Abstract.

Abstract.

Abstract.

Identificador

http://hdl.handle.net/10609/1425

Idioma(s)

eng

Direitos

Consulteu les condicions d'ús d'aquest document en el repositori original:<a href="http://hdl.handle.net/10609/1425">http://hdl.handle.net/10609/1425</a>

Fonte

http://hdl.handle.net/10363/652

Palavras-Chave #Internet marketing #Electronic commerce #Consumers #Màrqueting per internet #Comerç electrònic #Consumidors #Marketing por internet #Comercio electrónico #Consumidores
Tipo

Conference lecture