When does a change in established brand name logo consistency affect consumers' brand attitudes? An investigation of moderating effects

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Autoria(s): Kocher B.

Contribuinte(s)	Usunier J.-C.
Data(s)	01/04/2008
Identificador	http://serval.unil.ch/?id=serval:BIB_E8FB51CF9E41
Idioma(s)	en
Publicador	Université de Lausanne, Faculté des hautes études commerciales
Tipo	info:eu-repo/semantics/doctoralThesis phdthesis