What does it mean for a brand to be true ? : the formation of consumers' perceptions of brand authenticity
| Contribuinte(s) |
Morhart F. |
|---|---|
| Data(s) |
2014
|
| Formato |
156 |
| Identificador |
http://serval.unil.ch/?id=serval:BIB_97D5E01F381C reroid:R007902376 |
| Idioma(s) |
en |
| Publicador |
Faculté des hautes études commerciales (HEC)Université de LausanneCH-1015 LausanneSUISSE: Université de Lausanne, Faculté des hautes études commerciales |
| Tipo |
info:eu-repo/semantics/doctoralThesis phdthesis |
