Relationship Keyness: The Underlying Concept for Different Forms of Key Relationship Management

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Autoria(s): Ivens B.S.; Pardo C.; Salle R.; Cova B.

Data(s)	2009
Identificador	http://serval.unil.ch/?id=serval:BIB_8EA2EDD01D3E
Idioma(s)	en
Fonte	Industrial Marketing Management, vol. 38, pp. 513-519
Tipo	info:eu-repo/semantics/article article