Using self-congruity and symbolic utility to increase the efficiency of destination branding
| Data(s) |
01/06/2010
|
|---|---|
| Identificador |
http://serval.unil.ch/?id=serval:BIB_67120D289355 http://my.unil.ch/serval/document/BIB_67120D289355.pdf http://nbn-resolving.org/urn/resolver.pl?urn=urn:nbn:ch:serval-BIB_67120D2893553 |
| Idioma(s) |
en |
| Publicador |
European Marketing Academy |
| Direitos |
info:eu-repo/semantics/openAccess |
| Fonte |
39th European Marketing Academy Conference |
| Palavras-Chave | #destination branding, tourism marketing, self-congruity, symbolic utility, structural equation |
| Tipo |
info:eu-repo/semantics/conferenceObject inproceedings |
