What makes corporate blogs successful? : an international investigation of corporate blogging practices and corporate blog acceptance


Autoria(s): König, Nils
Cobertura

659.202854678

Data(s)

2013

Resumo

Magdeburg, Univ., Fak. für Wirtschaftswiss., Diss., 2013

Nils König

Formato

Online Ressource (PDF-Datei, XIV, 218 S.)

Ill., graph. Darst.

Identificador

urn:nbn:de:gbv:ma9:1-4062

http://nbn-resolving.de/urn:nbn:de:gbv:ma9:1-4062

system:771536569

Idioma(s)

eng

Publicador

Universitätsbibl.

Tipo

text

thesis