A região nas plataformas: o caso da Nordeste TV

Relatório de estágio de mestrado em Ciências da Comunicação (área de especialização em Especialização em Audiovisual e Multimédia)

O distrito de Bragança é, por vezes, negligenciado nas noticias que passam nos canais generalistas, quer seja em termos de promoção da região quer pelo levantamento de assuntos de interesse para os seus habitantes. Este é o mote para o presente trabalho: o estudo da viabilidade para a criação de um canal de televisão em que temática incide sobre o distrito de Bragança, seja pela programação seja pelo acesso generalizado com recurso às plataformas tecnológicas para a sua transmissão. Neste trabalho será aprofundada a importância de haver nas plataformas da Web uma forma de fazer chegar a um universo mais lato os conteúdos sobre a região, encurtando distâncias entre o local e o público.

The district of Bragança is often overlooked on the news presented on generalista channels, whether in terms of promotion of the region, or on the raising of issues of interest to its inhabitants. This is the motto for this work: the study of the feasibility of creating a TV channel focused on the district of Bragança, through its programmes and generalized access by using technological platforms for its transmission. It will be further investigated the importance of the Web platforms as a way to reach a broader universe with the information on the region, shortening distances between the local and the public scene. Regional TV channels have been created in several regions of the country, but in Bragança, despite several attempts, its implementation was never possible. Being considered one of the most neglected regions of the country, it was reasonable to already have this kind of media on the region of Bragança. The lack of investment of the local media is justified by its lack of financial return, but also because these kind of broadband transmission media are not accessible to all citizens, mainly because the population of the region is aged and does not have access or does not know how to access the existing broadband transmission media that make possible the creation of the platform. To reduce costs and be feasible, the implementation could only be made via Web, which implies a strong promotion and consciousness campaign within the region. As for costs, it should be undertaken an advertising fund raising campaign and, subsequently, the creation of advertising spots, in order to reduce financial losses. Given the geographic proximity, this reality will be compared with the reality verified in neighbouring Spain, regarding to the migration process to DTT, Digital terrestrial television, which extended the visibility of its various regions through the regional channels broadcast in the Spanish national grid.