Welle tecnologia laser internationalization analysis US market
Contribuinte(s) |
Alves, Sara |
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Data(s) |
24/05/2016
24/05/2016
01/01/2016
|
Resumo |
Welle Laser is a Brazilian company that manufactures marking and engraving machines mainly for large-scale industry segments providing solutions that help increase productivity. Welle laser has 60% market share in Brazil and decided to go internationally in 2015, mainly to increase revenues and diversify business risks. Welle opened an office in Switzerland and celebrated a contract with a Mexican company to distribute their machines in Mexico. The next step for Welle is expanding its operation to USA. In my project I accessed the viability and reasons to enter the US market, the region where Welle should start its operation, and the best entry mode strategy. |
Identificador |
http://hdl.handle.net/10362/17493 201530899 |
Idioma(s) |
eng |
Direitos |
openAccess |
Palavras-Chave | #Marking laser industry #Internationalization #United States #Exporting #Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
Tipo |
masterThesis |