Welle tecnologia laser internationalization analysis US market


Autoria(s): Campelo, Maria
Contribuinte(s)

Alves, Sara

Data(s)

24/05/2016

24/05/2016

01/01/2016

Resumo

Welle Laser is a Brazilian company that manufactures marking and engraving machines mainly for large-scale industry segments providing solutions that help increase productivity. Welle laser has 60% market share in Brazil and decided to go internationally in 2015, mainly to increase revenues and diversify business risks. Welle opened an office in Switzerland and celebrated a contract with a Mexican company to distribute their machines in Mexico. The next step for Welle is expanding its operation to USA. In my project I accessed the viability and reasons to enter the US market, the region where Welle should start its operation, and the best entry mode strategy.

Identificador

http://hdl.handle.net/10362/17493

201530899

Idioma(s)

eng

Direitos

openAccess

Palavras-Chave #Marking laser industry #Internationalization #United States #Exporting #Domínio/Área Científica::Ciências Sociais::Economia e Gestão
Tipo

masterThesis