Land of the rising soy an internationalization plan for nutre to the Japanese Soy milk market
Contribuinte(s) |
Alves, Sara |
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Data(s) |
11/05/2016
01/01/2016
30/01/2019
|
Resumo |
The present work project studies the next step in the internationalization process of Shoyce, the soy milk products brand of Nutre. In order to select the best target market in the Asia-Pacific for Nutre to export, a sequential screening process was developed using two complementary approaches: preliminary country screening and country ranking, followed by an in-depth analysis of the country ranking first. The analysis revealed Japan as the most attractive country for Shoyce’s international expansion. Potential entry modes in the Japanese soy milk market were then evaluated, whereby direct exporting via a local distributor was found to be the most appropriate. |
Identificador |
http://hdl.handle.net/10362/17226 201474131 |
Idioma(s) |
eng |
Direitos |
embargoedAccess |
Palavras-Chave | #Internationalization #Shoyce #Japan #Soy milk #Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
Tipo |
masterThesis |