The value creation radar applied to the space engineering sector


Autoria(s): Felizardo, Márcio
Contribuinte(s)

Lages, Luis

Data(s)

11/05/2016

29/01/2017

01/01/2016

Resumo

This case study illustrates the application of the Value Creation Radar (VCR) to SenSyF, an Earth Observation (EO) system which was developed by Deimos Engenharia S.A. (DME), the Portuguese affiliate of Elecnor Deimos. It describes how a team of consultants adopted the VCR in order to find new market applications for SenSyF, selected the one with the highest potential, and defined a path to guarantee a sustainable market launch. This case study highlights the main challenges of bringing a technology-driven company closer to the market in the pursuit of long-term sustainability, while not compromising its technological capabilities

Identificador

http://hdl.handle.net/10362/17217

201526794

201526794

Idioma(s)

eng

Direitos

embargoedAccess

Palavras-Chave #Value creation radar #Innovation management #VCR’s paradox #Market vs technology #Space engineering #Funds for science #Domínio/Área Científica::Ciências Sociais::Economia e Gestão
Tipo

masterThesis