Strategy of Logoplaste in Mozambique's flexible plastic packaging industry
Contribuinte(s) |
Dahab, Sónia |
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Data(s) |
07/04/2015
07/04/2015
01/01/2014
|
Resumo |
Logoplaste is a specialist in operating in-house industrial sites for manufacturing rigid plastic packaging containers. In developing countries, especially in Africa, the low income of consumers does not allow a widespread adoption of products typically sold in rigid plastic containers. In these countries the flexible packages are usually adopted as they allow for better ratios of cost/litter of product, particularly in smaller packages. Should Logoplaste offer this type of technology in order to expand into developing countries? NSBE - UNL |
Identificador |
http://hdl.handle.net/10362/14604 201531186 |
Idioma(s) |
eng |
Direitos |
openAccess |
Palavras-Chave | #Internationalization strategy #Mozambique #Logoplaste #Flexible packaging |
Tipo |
masterThesis |