Growing globally: Is it reasonable for Logoplaste to enter the Colombian rigid plastic packaging market?

A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics

With this project my main goal is to understand which internationalization opportunities still exist for Logoplaste and more precisely name a country where I believe this company’s business model may work. I began with a deep analysis on the company, its business model, research on where it succeeded and why. Afterwards, I supported the gathered knowledge with some theoretical concepts. At this point, I decided to explore the concept of strategic outsourcing and modularity. Additionally, I chose to refer to a couple of commonly known frameworks such as Porter’s Generic Value Chain and the VRINO Framework as well as to a couple of theories, namely the Transaction Cost Theory and the Resource Based View. Once all Logoplaste knowledge was gathered, it was time to analyze the potential internationalization opportunities: China, Colombia, India, Indonesia, Peru, and Turkey. During this phase, in addition to an extensive research of macroeconomic indicators I also resorted to Ghemawat’s famous CAGE model to help me narrow down the various hypotheses. I was then finally able to conclude that Colombia seemed an attractive market. It was now necessary to analyze Colombia with more detail and therefore I used a PESTLE analysis to get a better idea of this country’s macro-environment. A SWOT analysis and a Porter’s five forces analysis followed with the aim of understanding how could Logoplaste fit in this country. To finalize, I described briefly the overall implementation procedure including a listing of the major costs incurred in, if Logoplaste decided to move forward with this project in Colombia.