Logoplaste: Internationalization to South Africa through flexible packaging

A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics

In emergent countries the extensive adoption of rigid plastic containers may not be possible due to the low income of consumers. Therefore, more than an internationalization plan, the goal of this paper is to study if Logoplaste should offer flexible packaging solutions in order to expand to South Africa. A study of flexible packaging technology was performed in the enterprise. In addition, I addressed the South African packaging and consumer goods markets, the transferability of Logoplaste resources to South Africa with flexible technology and possible modes of entry to the Africa.