The internationalization of Vila Galé to the South of Brazil

A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics

This working project will consist in the study of an internationalization plan of Vila Galé to the South of Brazil, focusing on a new model for the company: the Vila Galé Express. A company profile is traced, as well its goals and strategies. Aligning a complete definition of the Express type hotel with several internal and external analysis aiming the South of Brazil, it was possible to elaborate an entry strategy and assess its financial viability, concluding that an Investment in the South needs to be cautious while, at the same time, fast and efficient or it won’t be sustainable.