Promoting Portuguese exports to Germany: An export promotion plan for the machinery & equipment sector

A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics

This report presents the results of a work project conducted with the aim to develop a sector-specific export promotion plan for the Portuguese machinery and equipment (M&E) sector. The underlying analysis was based on the main export-related difficulties of M&E producers, requirements of German M&E buyers as well as on currently existing export support structures. The developed plan defines specific measures and activities related to distinct support topics that should ensure an appropriate preparation of companies seeking to enter the German market. Although the plan represents a general framework that can be applied to any M&E subsector, this report will focus on the application of this plan to the subsector of metal-working machinery and machine tools.