Case study - Herdade Vale da Rosa – The fruits of passion: The role of a positive entrepreneur vision in the success of an organization from a depressed sector and region

A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics

This work project addresses, in the format of a case study, the role of a positive individual vision (Commander António Silvestre Ferreira) in the achievement of an organization’s success (Herdade Vale da Rosa) from a depressed sector (agricultural sector) and a depressed region (Ferreira do Alentejo). It also pretends to discuss the main enablers of the company success that are result of his action.