Internationalization project - Logoplaste in the Turkish market

A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics

This thesis project aims to be a successful instrument for Logoplaste’s management team if they received a proposal to invest in the Turkish market. In the project I studied not only Logoplaste’s value chain but also its competitive advantages and how the company can handle them in order to be successful in this market. Moreover, it contains a careful analysis of the Turkish market that helps to understand how the market accepts Foreign Direct Investment and also to understand if there are attractive business opportunities for Logoplaste.