Opening Pousada da Serra da Estrela in Covilhã: A two-way impact - studying the value chain

A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics

“Opening Pousada da Serra da Estrela in Covilhã: A Two-Way Impact –Studying the Value Chain” aims at analyzing how the hotel’s value chain can be improved with local resources and mutual beneficial relationships in Covilhã. Research on hospitality management and value chain was done and two meetings were held with Grupo Pestana Pousadas and many others local agents. Important relationships need to be established, especially for marketing, procurement, HR and maintenance, through resources sharing. All stakeholders must cooperate to create a better touristic product and make the hotel a region’s point of interest, attracting customers to the destination.