Next stop of Greenwich Consulting in Africa

A Work Project, presented as part of the requirements for the Award of a Masters Degree in Finance from the NOVA – School of Business and Economics

The subject of this project is the Internationalization of Greenwich Consulting and the intrinsic Strategic plan. The author analyse the most appealing African countries and chose the one with the best results according with the company requirements. An extensive study is done to this appealing country in order to better understand the market, the opportunities, risks, and the most important aspects of the country. The major conclusion was that the company should choose Nigeria and the best way to enter is initiating a partnership with a local consulting company with deeper local knowledge, which can be seen as a competitive advantage.