How to potentiate the business model of Mobitto for B2B?

A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics

The era of traditional loyalty cards is coming to an end. The growing penetration rate of mobile devices is re-shaping the way small businesses develop their marketing activities with the objective of retaining their existing customers and getting new ones. These devices allow businesses to get real-time data on their customers that ultimately lead to more personalized messages and the possibility of rewarding the most loyal to their brands, creating a totally different engaging experience. A crowdsourced mobile loyalty app based on these functionalities was just launched by Mobitto, an online startup, in May 2013. This work project studies the company’s business model and focuses its analysis on the business-to-business (B2B) side by providing recommendations to optimize key aspects that are highly valued by businesses and will improve their experience in this online loyalty program.