Corporate strategy development: International distance model for the Brazilian market

A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics

This paper aims to understand and examine the critical factors, which might help the companies willing to export to Brazil to enter that market. Those factors can be also defined as distances between Brazil and the other countries (companies) and have been analysed in the International Distance Model. In order to understand the findings of that model, it has been applied to one real world example of the Polish company exporting its product to Brazil.