A strategic plan for “ADHD Project”

A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics

This work project is a strategic plan for a program of corporate social entrepreneurship that is currently being developed in José de Mello Saúde with the support of Fundação Manuel Violante and Instituto de Empreendedorismo Social. The goal of the program is to improve the quality of life of children with Attention Deficit-Hyperactivity Disorder, which is the most common neurobehavioral disorder in childhood. The strategic plan is intended to analyze the decisions taken up until the presentation of the program to the board of José de Mello Saúde and indicate the path to future planning and decision-making.