Consulting to social entrepreneurship initiatives - using business skills to help solve social problems: The RUG initiative

A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics

The Reutilization of Used Goods is a social entrepreneurship initiative of Carcavelos Parish Church Community Centre, which by introducing an innovative concept answers to social needs. This paper aims to empower the initiative, using business skills, in order to help it in the resolution of its main challenges and needs. Throughout an analysis it was possible to understand the initiative’s main issues and make the necessary recommendations to address them. The approach aims to increase the initiative’s efficiency enabling it to maintain the social output and increase its revenue. KEY WORDS: social entrepreneurship, empowerment, reutilization, used goods.