Emove

A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics

EMOVE – Innovative Technologies, Ltd. is a young Portuguese Technological start-up competing in the alternative energy generation sector through its innovative concept of electrical production: the ESG (Electric Spherical Generator - International Patent pending) - a unique generator that absorbs all movements and oscillations, converting them into electrical energy. Due to the versatility of this disruptive device, EMOVE nowadays in its organization hub contain several sub-brands in progress, being aim of this report the development and implementation of EMOVE Nano and its product innovation – nanoCharenvi – within the emerging portable power market. By reducing the ESG into such a nano-sized scale and incorporating this nano-electrical mechanical system(NEMS) with portable regular batteries, EMOVE Nano proposes itself to introduce the electronics market into a new power era, where future portable handsets no longer will require the old fashion wall power outlet. In fact EMOVE Nano’s ambition is to empower people using their own daily body motion and consequently have their mobile devices generating power anytime anywhere. Portable Power Market as an emerging arena presents itself as a very business attractive segment, giving a special attention within this report to the Mobile Phones and Portable Music Players Markets, where nanoCharenvi solution offers higher adoption rates and profitability. Being cumulative evaluated in more than US $200 billion and still without any existing competitor leader, portable applications power gap rapidly entered in EMOVE’s market entering race. Forecasted to penetrate the market in 2014, EMOVE Nano aims to develop a strong joint venture with a major handset manufacturer as Nokia, reaching the break-even of the initial investment of € 1.25M in 2.5 years.