Papo D’Anjo - International strategic implementation plan to Brazil

A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics

The objective of my work is to help a Portuguese company, Papo D'Anjo, to achieve its strategic goals by elaborating an International Strategic Implementation Plan to enter into Brazil. In order to succeed in this Strategic Plan I have studied the history of the company, the way it is organized, it production process, its revenues and market distribution. I did a SWOT and a TOWS analysis. Regarding the chosen market, Brazil, I did a PEST analysis to better understand it and I also conducted a detailed research into the Brazilian Textile Sector, the Luxury Children Clothes Market segment and the way the Brazilian luxury consumer behaves. After the studies and analyses that I mentioned before, I concluded the best way for Papo D'Anjo to enter the Brazilian market.